Clearwater Florida Homes Condos Real Estate


Why Sellers Should Remove Wallpaper

Clearwater Beach FL - This is always a touchy since it's a project no one is excited to undertake - however it can make a huge difference. We're still seeing lots of competition in Clearwater Beach Real Estate market this month with only @ 10% of properties selling each month so as Tammie points out below -

Do you really want to limit the number of buyers that will even consider your home?

If you are thinking of selling your Clearwater Beach condo give us a call for a Free Market Analysis and evaluation of possible small changes that can get you the most money for your property.

Cyndee Haydon,Realtor

  • SFR -Clearwater Beach FL Short Sales Agents
  • CLHMS - Certified Luxury Home Marketing Specialists

Cell - 727-710-8035

Seller's  call- 727-422-8901


Why Sellers Should Remove Wallpaper

Today I received a call from a home seller in response to an expired letter. Her home had been on the market for over a year. It was easy to see from the photos why her home had not sold.

Several of the rooms were wallpapered. It looked like something my grandmother would have hung in the '80s.

I advised the seller that in this current market, it is important for her home to appeal to the largest number of buyers. The best way to do that would be to remove the wallpaper and paint the walls with a neutral color.

Why Sellers Should Remove WallpaperHer response, "That is the most ridiculous thing I've ever heard. You're telling me my home hasn't sold because of the wallpaper?"

Through further questioning, I was able to determine that in a years time, she only had one showing. And that was almost a year ago, when the home first came on the market.

This home is a million dollar listing. Homes at this price point look like something out of a designer magazine. This home is definitely not up to that standard.

Here are the reasons she gave for not removing the wallpaper:

1.  She paid a LOT of money for that beautiful wallpaper!
2.  It's too costly to remove it!

Here are the reasons why sellers SHOULD remove wallpaper:

  • Neutral paint colors have a broader appeal to buyers. Wallpaper is an extremely personal choice. That personal choice may not be the same as a buyers. Not everyone is a fan of wallpaper. By removing wallpaper, sellers increase their chances of selling.
  • The photos displayed in MLS (multiple listing service) have become your first showing. The National Association of REALTORS, reports that 90% of home buyers begin their search on the internet. Buyers determine the homes they want to see by the photos shown in the MLS. If the home doesn't show well in comparison to other homes at the same price, the buyer will simply choose not to see that home. If a home isn't being shown, it's not likely that it will sell.
  • Removing wallpaper can be costly. That's right. Removing wallpaper usually requires the aid of chemicals or steam. It can be a painstaking process and, in some cases, damage may occur to the walls. If that happens, the walls may require additional repair. Buyers don't want to deal with the additional expense or hassle of removing wallpaper. Especially, in a market when so many homes are picture perfect.

1420 Holly Hill Drive Franklin TNMy question to the seller was:

Do you want to limit your buyer pool to a buyer who loves your wallpaper? Her response, "Yes, I do." Obviously, that hasn't worked so far.

I wished her well and said, "If you're not willing to take the advice of a trained professional who looks at homes everyday, then I'm sorry I can't help you sell your home."

Sellers, do you want to limit your buyer pool to a buyer who loves your wallpaper?  Of course not.  In order to sell your home, it must appeal to the largest number of buyers. The only way to do that is remove obstacles that will keep them from buying your home.

Why do I say this? Because I want the same thing you SELL your home.

P. S. If you would like to get other ideas on how to increase the chances of selling your home, contact me today at (615) 495-0752.

Tammie White, Realtor® in Franklin TN
Cell Phone: (615)495-0752

This posting and the contents written here are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Providing real estate services to clients in Franklin, Brentwood, Nolensville, Thompsons Station, Spring Hill, Fairview, Leipers Fork, Nashville and the whole Middle TN area.



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Comment balloon 17 commentsCyndee Haydon • October 23 2011 12:52PM


Although I understand that sellers do not want to undertake the work and possible expense of removing wallpaper I have been able to successfully talk many of my sellers into doing it.  This works best when i show them before and after shots of homes where the sellers have listened to my recommendation.  Possibly this could work for this home owner.  Best of luck!

Posted by Krista Abshure (Fathom Realty) almost 8 years ago

Good reblog...when selling, the idea is to present neutrally, always.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) almost 8 years ago

Look at any new home builder. Are they showing wallpaper?  Nope?  Then that's not a trend that's in vogue. The property will likely sit, as it's a lot of stinking work to get rid of wallpaper. Or to pay someone else to do it.  Be gone I say!

Posted by Karen Crowson, Your Agent for Change (Coldwell Banker Residential Brokerage) almost 8 years ago

Cyndee, thanks for the re-blog. I hope your sellers find this information useful.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 8 years ago

This article is definitely worth re-blogging, Sellers need to be aware that by appealing to the greatest number of buyers (in a buyers market) will help them sell their properties in a more timely fashion.

Posted by Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572, Angel Realty, LLC (CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents) almost 8 years ago

Great reblog Cyndee. This post explains clearly how important it is to make the house look as good as possible and be attractive to a lot of buyers. As top Clearwater Beach Short Sale Agents, you definitely share  great tips for your buyers and sellers to read. thanks for sharing!

Posted by Bob Hertzog, Designated Broker (Summit Home Consultants) almost 8 years ago

I agree with you, Cyndee. Her keeping the wallpaper is like limiting her potential buyers to only those who like her wallpaper. How many people like that specific wallpaper? What are the chances that the particular people who like the wallpaper are considering to buy a house? From that area? you gave her a right advice and she should have listened to you. You've been a Clearwater Beach Short Sale agent for quite a time, she should know that you do know better.


Posted by Petra Norris, Realtor, Lakeland FL Homes for Sale (Lakeland Real Estate Group, Inc.) almost 8 years ago

Wishing you and your entire family a wonderful Thanksgiving Day surrounded by family and friends!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) almost 8 years ago

Hi Cyndee. Excellent post to share to your consumers. As an expert Clearwater Beach Short Sale Agents, you do a great job in keeping your consumers informed and helping them sell their homes fast. Thanks for sharing!

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 7 years ago

Hi Cyndee,


Thanks for sharing this post. Letting everyone know there is a need for improvements to be made for a home to gain more potential buyers is a must. We will definitely point any of our clients looking for Clearwater Beach Short Sale Agents to you! More great posts & More Power to you Cyndee!

Posted by Kim & Kristine Halverson, Sisters, Realtors (Compass) over 7 years ago

Great Article to Reblog Cyndee. I think sellers should take agents suggestions so they can work on getting their home SOLD. Clearwater Beach Short Sale Agents would not advice them with steps that would keep their home unsold and in the market for a long time.


Posted by Stephanie Anson, Estates | Homes | Land | Investments (Secure Investments Realty) over 7 years ago

Hi Cyndee,

I definitely agree with you ,no doubt.Excellent it is true.Great way of thinking.Wishing you the best and keep being the best Clearwater Beach Short Sale Agent. 

Posted by Jayne Clement, Los Angeles Short Sale Agents (Keller Williams Realty) over 7 years ago

Today's perfect wallpaper design is tomorrow's headache that reduces the value of the home.


Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) over 7 years ago
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Great listing Cyndee! Keep up the good work!

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